The marketing in this segment of The Dark Knight is so great.  I love how they try and make you feel like a citizen of Gotham City just watching the news.

The coolest thing about this is how the filmmakers are pushing the feeling that Bruce Wayne is nothing but a party animal that goes on with his everyday life with no care.  People are looking down at Wayne like he's just a spoiled billionaire if that makes sense.  Little do they know that he's The Dark Knight, he's The Batman.... that so fricken awesome!  Another thing that's really cool is Christian Bale and Aaron Echart's involvment in these videos. 

I suggest you watch these videos, they're really cool and they give a good back story on Bruce Wayne.

-Phil