Viral Marketing Ramping Up On Lost

Looks like Abrams is ramping up the viral marketing for Lost again. I caught a "commercial" for Oceanic Airlines telling people to check out their site at www.flyoceanicair.com. The site is simple enough, it just has the company logo, clouds in the background and a link to a pdf for their press release.
The pdf announces their return to the airways, the cities they'll be flying to and the phone # 1-818-460-5520
The phone number has a voice mail by a Georgia Cavanaugh representing Oceanic Airlines and if you'd like to leave a message you could press 0 (which has been full for me each time I tried). Though if you've got some time to kill you can also start pressing other digits and see what other options occur. I've noticed that a few of the commands are in the double digits.
The fun has begun!
-Mr. Wall
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